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Your catalogue is a commercial asset, not a raw feed. Sometimes you need to hide a problem hotel, drop one supplier’s bad version of a good property or protect your own contracted rates from being undercut. This guide shows how to control exactly what your sub-agents see.
Controlling supplier access means curating which hotels and which suppliers appear in your search results, rather than showing every rate from every feed. A good platform lets you hide a specific hotel across all suppliers, disable one supplier’s version of a hotel while keeping better versions, restrict a channel to a chosen supplier set and promote your preferred or contracted supply first. On ZentrumHub these controls are scoped per channel, so you can give each sub-agent audience its own curated catalogue from one integration.
Last updated: September 2026 · Written for B2B travel agency owners and founders
When an agency connects many suppliers, the instinct is to show everything. More hotels, more rates, more choice. In practice a raw, uncurated catalogue works against you. A property with repeated complaints damages your reputation every time an agent books it. One supplier’s stale feed of a good hotel undercuts a better version from another supplier. And a third party can quietly undersell the very rates you negotiated directly. Control over what appears is not a nice-to-have. It is how you protect your brand and your margin.
This guide is written for the owner who wants that control. It walks through the specific ways a B2B agency curates its catalogue, with a worked example of each. It also shows how the inventory controls inside B2B travel agency software let you apply them per channel so each sub-agent audience sees exactly what you intend.
A catalogue you cannot curate is a catalogue that makes decisions for you. If a hotel is generating complaints you want it gone before it damages another booking. If a supplier is feeding you a poor version of a property you want the better version to win. If you hold a direct contract you want your own rate protected rather than undercut by a reseller in your own results. Each of these is a commercial decision. A platform that shows everything indiscriminately takes those decisions away from you.
The controls in this guide give the decisions back. They let you shape the catalogue as a deliberate commercial product rather than accept it as a raw dump of every feed. On ZentrumHub each control is scoped per channel, so the shaping can differ by audience. A corporate channel can be tightly curated while a public channel stays broad. That per-channel scoping is what makes curation practical for a B2B agency serving several audiences at once.
The simplest control is the ability to remove a specific hotel from your results entirely. Every agency eventually meets a property it no longer wants to sell. It might generate repeated guest complaints, have a dispute with the supplier or fail to honour bookings. Whatever the reason, you want it gone from your catalogue immediately, across every supplier that offers it, before an agent books it again.
On ZentrumHub you disable a hotel and it disappears from search, no matter how many suppliers carry it. There is no code change and no waiting. The property simply stops appearing to the audiences you choose, which protects your brand from the next bad experience.
An agency receives a run of complaints about one property, from cleanliness issues to a refused reservation on arrival. Rather than wait for another guest to be let down, the agency disables that hotel across all suppliers in a single action. It vanishes from search at once, so no agent can book it again while the agency resolves the situation with the supplier.
A more precise problem is when a good hotel arrives from several suppliers but one supplier’s version is poor. The content might be wrong, the rates stale or the cancellation terms unreliable. You do not want to hide the hotel, because the other suppliers offer it well. You only want to suppress the one bad version so a better one wins.
On ZentrumHub you can disable a hotel for a specific supplier while keeping it live from the rest. The property stays in your catalogue, but the weak feed no longer competes to be the version your agents see. This is surgical control that a blunt hide-the-whole-hotel switch cannot give you. It matters because the wrong version reaching a customer causes exactly the failed bookings you are trying to prevent.
A popular hotel comes from four suppliers. One supplier keeps sending an outdated rate that fails at booking, while the other three are reliable. Instead of hiding the hotel and losing three good sources, the agency disables just that one supplier for that property. The hotel stays fully bookable through the reliable feeds. The failing version is out of the running.
Hide, suppress, curate and promote, all per channel, all from one integration.
See the B2B Travel Portal →If your agency has negotiated a direct contract with a hotel, that rate is an asset you worked for. The problem comes when the same hotel also appears through a third-party supplier at a rate that undercuts yours. In your own results, your hard-won direct rate loses to a reseller, so you make less on inventory you contracted specifically to make more.
Controlling supplier access solves this. You can suppress the third-party version of a hotel you hold directly, so your own contracted rate is the one your agents see and sell. This protects the value of your direct relationships and makes sure the effort of contracting actually pays off rather than being competed away inside your own catalogue.
An agency signs a direct deal with a resort for a strong net rate. The same resort also flows in through a bedbank at a rate that would undercut the direct one in search. The agency suppresses the bedbank version for that property, so its own contracted rate wins every time. The direct relationship now delivers the margin it was meant to, instead of being undersold inside the agency’s own results.
Beyond individual hotels, you can control which whole suppliers a given audience sees. Different audiences suit different supply. A corporate channel might be restricted to a curated set of reliable, well-contracted suppliers where content quality and booking reliability matter most. A public channel might use the full network for maximum breadth and the sharpest price. A white-label partner might see only the suppliers relevant to their market.
Because ZentrumHub scopes the supplier set to the channel, you assign the right supply to each audience without running separate systems. This pairs naturally with per-channel pricing, since the supplier set and the pricing model together define the commercial character of a channel. We cover the pricing side in the guide to per-channel pricing.
Curation is not only about removing things. It is also about ordering. Even when several suppliers offer the same hotel, you often have a preference, perhaps because one supplier pays you a better commission, gives you an override deal or simply confirms bookings more reliably. Result ordering lets you promote that preferred supply so it is what your agents see and book first.
On ZentrumHub you can order results to favour a preferred supplier or your own higher-margin contracts rather than defaulting to lowest price alone. Combined with the hide, suppress and curate controls above, this turns your catalogue into a deliberate commercial product where the supply you most want to sell is the supply that surfaces. To see how ordering and relevance work in depth, our guide to result relevance covers the mechanics. The whole picture sits inside the pillar guide to B2B travel agency software.
Hide problem hotels, suppress weak feeds, protect your contracted rates and promote your preferred supply, all per channel from one integration. See it configured for your agency.
Yes. On ZentrumHub you can disable a specific hotel and it disappears from search across every supplier that carries it, with no code change and no waiting. This is how you remove a property that generates complaints, has a supplier dispute or fails to honour bookings, before an agent books it again. Because the control is scoped per channel, you can hide a hotel for one audience while keeping it available to another if that ever makes sense.
Yes. This is often more useful than hiding the whole hotel. When a good property arrives from several suppliers but one version has wrong content, stale rates or unreliable terms, you can disable that hotel for that specific supplier while keeping it live from the rest. The hotel stays fully bookable through the reliable feeds, so only the weak version is suppressed. This surgical control helps prevent the failed bookings that a bad feed reaching a customer would cause.
By suppressing the third-party version of any hotel you hold under a direct contract. When you have negotiated a direct rate with a hotel that also appears through a bedbank or other supplier, that third-party rate can undercut yours inside your own results. Disabling the third-party version for that property means your own contracted rate is the one your agents see and sell, so the direct relationship delivers the margin it was meant to instead of being competed away in your catalogue.
Yes. Because the supplier set is scoped to the channel, each audience can see its own selection of suppliers. A corporate channel might be limited to a curated set of reliable, well-contracted suppliers, a public channel might use the full network for breadth and price, while a white-label partner might see only the suppliers relevant to their market. You assign the right supply to each audience from a single integration, without running separate systems.
Yes. Result ordering lets you promote a preferred supplier or your own higher-margin contracts rather than defaulting to lowest price alone. If one supplier pays a better commission, gives you an override deal or confirms bookings more reliably, you can order results so that supply surfaces first and is what your agents book. Combined with the hide, suppress and curate controls, this turns your catalogue into a deliberate commercial product where the supply you most want to sell is the supply agents see.
Five controls every B2B agency should be using. Tick the ones your platform supports.
'+ '| Control | Use it to | Have it |
|---|---|---|
| Hide a hotel (all suppliers) | Remove a property with complaints or disputes before it books again | |
| Disable a hotel for one supplier | Drop a weak feed of a good hotel while keeping the reliable ones | |
| Suppress a third-party rate | Protect a hotel you hold under a direct contract from being undercut | |
| Curate a supplier set per channel | Give each audience its own selection of suppliers | |
| Promote preferred supply | Order results so your best-earning or most reliable supply shows first |
Checklist by ZentrumHub. zentrumhub.com/blog/control-supplier-access-sub-agents. Book a demo at zentrumhub.com/book-time
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